Yeah, there's no way 3 million players is accurate. I'll gladly toss them all my excess money for something I enjoy and I won't stop in the near future either. Personally I've spent around 400 bucks on the game over 1975 days. Doesn't mean everybody has to pay something, but since that is a growing trend it's not going to decline anytime soon I don't think. Mount skin sales, great offers for chests or other sales amount to that much.
They are doing extremely well, they are making money and it's coming from somewhere. PvP and other game modes aren't something 100% of the playerbase play either, long queue times aren't exactly indicative of playerbase, not in a game that praises itself on having progression wherever you want it to be. You wouldn't have a way of checking that either. You have no idea how many simultaneous map instances are opened and how many people are on them. Megaservers don't mean that everybody is on the same map. I can bet my butt that at least half a million of those people have never used the LFG tool themselves, let alone know of it.
It's a form of bias to not acknowledge how many people there are.
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